近日嘉人有幸采访了Sergio Rossi品牌的新上任的CEO Riccardo Sciutto先生。在时尚领域有着丰富经验的Riccardo Sciutto先生对品牌有着独特的见解，懂得融合品牌历史并融合市场的新走向，相信Sergio Rossi的未来值得我们翘首以待。

Riccardo Sciutto

Q:请问你对时尚产业有什么独到的见解吗？

A:我热爱时尚产业是因为这是一个充满新事物的行业，有朝气的同行和数不尽的新鲜事物，保持好奇心是我能给出的最好的建议，时尚行业时时都在变化，就像一个永远不会结束的游戏。这个行业需要你放宽视野和远见，但在服务顾客上，又要做到无微不至。

Q：听了你说的时尚行业光鲜的一面，那时尚行业有没有缺点呢？

A:我认为时尚行业的优缺点都在于你身边围绕的人。和有趣、有热情的人一起工作总是愉快的，反之和缺乏热情的人一切都是无趣的。

Q:你对一双好鞋的标准是什么？

A：鞋子是全身最能彰显个性的单品，不仅要很女性化，还要很实用能够应对不同的场合需要。一排身着相同黑裙的美女，只要穿着不同的鞋就能彰显她们个性。我认为鞋子是一身穿搭当中最重要的。早上起床的时候，你先想好穿哪一双鞋，才能搭配好全身的装扮。

Q:你为什么会选择加入Sergio Rossi呢？

A：因为Sergio Rossi是全世界最好的鞋履品牌。我想要挖掘Sergio Rossi尚未完全展现的潜力，我们现在不错，但我们能做的更好。

Q：自从加入Sergio Rossi发生了什么有趣的事呢？

A：有趣的事情太多啦?。ㄐΓ┳钣腥さ挠Ω檬橇私釹ergio Rossi的故事吧。进入品牌之后，了解了之前五十年的各种系列和品牌历史，我们希望在创新的过程中不丢掉过去五十年品牌的精华，让品牌在历史的基础上升华。

Q:Sergio Rossi有什么未来计划呢？

A：从设计开始我们已经做出了新的改变，在未来几周你也会看见我们门店的主题也进行了更新。我们不仅更新了网站，也刚刚发布了全新的系列。新的顾客会被全新的系列吸引，老顾客也会发现我们品牌全新的面貌。

Q:你认为Sergio Rossi属于怎么样的女人呢？

A：我认为这位女士首先是非常自信的，她也是优雅时尚的。她对待工作严肃认真，但对待生活又玩味十足，她是快乐的、有态度的。

Q:你作为Sergio Rossi的CEO打算怎么让品牌更进一步呢？

A：下一步随着新店铺和新网站的推出，在线上线下我们都以客户为主，融入我以前的经验并放眼未来，为顾客提供更好的鞋子、更好的体验。我认为时尚很重要，但值得流传的品质更重要，Sergio Rossi希望制造被女性珍藏的鞋子，而不过季了就被扔掉的东西。

Q：Sergio Rossi如何在众多的鞋履品牌中脱颖而出呢？

A：我们是少数从生产到销售全部都是内部完成的品牌。Sergio Rossi在五十年前就致力于做出更好的鞋子，积累了深厚的经验，让我们能够在制作工艺和时尚态度之间找到了完美的平衡。

Q:你对中国有什么看法吗？

A:我非常喜欢中国的一点是这是一个不停变化、不停成长的国家。中国人充满了好奇心，好奇心使人进步，也使国家进步，中国不是跟随者而是创造者，这是一个充满无数可能性的国家。

Q：有特别喜欢的中国菜吗？

A：哈哈，我很喜欢北京烤鸭，还有牛蛙和鸡爪。

Q:You have this marvelous business career，can you give us some insight of fashion business？

A:I love this fashion business because it is very fascinating and its very crazy.My advice is to be very curious all the time,curious is the secret to solve all the problems.Being curious is put what you learn in your back pack,but then you discover something more,its not finished,its like a never ending game.And also its my philosophy to fly very high in terms of vision and fly very low in term of understanding what our customer need.

 Q:You have tell us the good part,so whats the bad part of fashion business?

 A:Bad part depends on the people.I think the bad part and good part both depend on the people.I love working with people who has a personal point of view and passionate,but its 

Q:What is your definition of a good pair of shoes?

A:First its Sergio Rossi.The shoes are one of the only items in the fashion business express a lot of personality of the person.If there are ten women with the same  black dress,depends on the shoes i can tell more about them.When you get up in the morning,you think which shoes I'm going to wear and you dress all the rest.

 Q:Why do you choose to join Sergio Rossi？

 A:Cause for me its the best shoe brand in the world.What i want to do is to express the real value of Sergio Rossi.Today we are doing a good job but we can do much more.

 Q:Is there any interesting experience since you join Sergio Rossi?

 A:Everyday!The most interesting is to understand and study deep the story of Sergio Rossi,story of old collections,the heritage.My dream is to take all the heritage of the past fifty years,try to put it in a new system in a modern way,but don't forget what happened in the past.

 Q：What’s the future development plans of Sergio Rossi？

 A:Sergio Rossi has set the new direction of designers.We already change the website last month,waiting the big result coming with the new collection.We want the previous customer coming to see the new point of view of Sergio Rossi.

 Q:What kind of women do you think Sergio Rossi shoes belong to?

 A:The woman is always very self confident.She also need to be ironic and playful.Today,the ladies want to be happy.You need to be serious in term of attitude,but also playful.

 Q:How are you intend to improve Sergio Rossi as the CEO of the brand?

 A:The next step,with the new store and the new website,serve customer even better.Now its not the period of online or offline,that was the last ten years.Now,the customer is the center of the project,and i’ll put in my experience,my heritage,and look into the future.

 Q:How is Sergio Rossi different from other show brands？

 A:We are one of the only companies producing everything internally.This is amazing.Most of the other show brands produce outside.Everything we do,start fifty years ago,are cool trendy and easy to wear.

 Q:How do you think of China？

 A:I like the way you are evolving everyday.Chinese people are full of curiosity，curiosity enables people to grow very fast and develop very fast.China is not follower,this is a country full of capability.

 Q:What’s your favorite Chinese food？

 A：I love peking duck and the frog，also the foot of the chicken.